Moving Media Entertainment

About the Company

Incorporated in 2022, Moving Media Entertainment Limited operates as a comprehensive camera, lens, and peripheral equipment rental company serving India’s media and entertainment industry. Founded by promoter Kuuldeep Beshawar Nath Bhargava, who initially established the business as a proprietary firm in 2012, the Mumbai-based company has evolved from local equipment rental services to a nationwide provider offering end-to-end production solutions. The company maintains an extensive inventory of cameras, lenses, lighting setups, sound equipment, and peripherals including filters, grips, gimbals, and monitors from leading global brands. Moving Media offers flexible rental packages ranging from single-day arrangements to extended 36-month contracts, serving clients from freelance filmmakers to large production houses, with notable clients including Star India Pvt. Ltd., Celebframe Entertainment Pvt. Ltd., and Sunshine Pictures Limited. Beyond equipment rental, the company provides comprehensive support services including delivery, setup, on-site technical support, user training, and post-installation maintenance through their team of trained engineers.

Strengths

• The company’s extensive and regularly updated inventory provides clients with the latest media equipment from leading brands.
• High equipment ownership ensures quality control, immediate availability, and competitive pricing while reducing third-party dependency.
• A strong vendor network across states enables quick sourcing, scalability, and seamless service delivery nationwide.
• Access to premium imported equipment through domestic suppliers ensures high-end technology availability without direct import hassles.
• The company’s dedicated logistics team ensures swift resolution of equipment issues, minimizing downtime and maintaining project continuity.
• The company offers flexible, customized rental packages to suit diverse client needs across short- and long-term projects.
• Strong industry ties with top manufacturers enable early access to new equipment and competitive pricing for clients.
• Cost-effective rental model offers customers an affordable alternative to purchasing, ensuring a competitive advantage.

Risks

• Capital and regulatory delays may hinder operations, expansion, and financial performance.
• Top 10 customers contributed over 59% – 72% of revenue across FY23 – FY25, indicating high dependency without long-term contracts.
• The company depends entirely on its top 10 suppliers without long-term contracts, risking supply disruptions and price volatility.
• Frequent tech upgrades are needed to avoid equipment obsolescence and stay competitive, increasing capital costs.
• Project based payments and unpredictable timelines expose the company to cash flow delays, defaults, and underutilized equipment.
• Sustained negative investing cash flows (₹5,367.07 lakhs in FY25) due to high capital expenditure may strain liquidity and impact future growth.
• Damage to rented equipment can cause losses if customers refuse to pay, despite insurance and safety measures in place.