Luxury Time

About the Company

Luxury Time Limited, incorporated in 2008 and headquartered in New Delhi, is a leading distributor and retailer of Swiss luxury watches in India. The company was converted into a public limited entity in 2025. Its promoters are Mr Ashok Goel and Mr Pawan Chohan.T he company distributes globally renowned Swiss brands such as TAG Heuer, Zenith, Bomberg, and Exaequo. It operates a wide retail and distribution footprint of 70+ points of sale across major metros and key Tier I and II cities. Luxury Time also manages exclusive mono-brand boutiques through a joint venture, with stores currently located in Mumbai and Bengaluru. Its business spans five integrated verticals: B2B watch distribution, direct-to-consumer and e-commerce sales, after-sales services, branding and marketing support, and distribution of specialised watchmaking tools and machinery. The company runs two company-operated service centres supported by 20+ authorised facilities nationwide, ensuring adherence to global service standards. Luxury Time’s model combines brand partnerships, distribution expertise, digital integration, and service infrastructure, making it a trusted partner for international luxury watchmakers entering or expanding in India.

Strengths

• Established presence as an authorised distributor for leading Swiss luxury watch brands.
• Wide and expanding retail footprint with 70+ POS across major Indian cities.
• Integrated business model covering distribution, retail, e-commerce, and after-sales services.
• Strong after-sales ecosystem with company-run centres and 20+ authorized facilities.
• Long-term partnerships and deep industry experience supported by an experienced leadership team.

Risks

• High dependence on a single Swiss supplier for a majority of product purchases.
• Significant revenue concentration from top customers, making business sensitive to client loss.
• Limited long-term supply agreements, exposing operations to potential disruptions.
• Luxury watch industry’s selective distribution limits the ability to source alternative suppliers.
• Exposure to ongoing litigation and regulatory risks that may affect operations or reputation.