KSH International

About the Company

ICICI Prudential Asset Management Company is India’s largest asset manager by active mutual fund QAAUM with a 13.3% market share and ₹10.1 trillion in mutual fund assets as of September 30, 2025. With a 30-year legacy in the investment management industry, the company maintains leadership across equity and equity-oriented hybrid categories and holds the highest share of individual investor MAAUM in the country. It manages 143 mutual fund schemes across equity, debt and passive strategies, and follows a risk-first investment philosophy focused on long-term wealth creation, supported by a nationwide customer base of 15.5 million investors.

Strengths

• Strong brand backed by ICICI Bank and Prudential Group.
• Diversified product portfolio across equity, debt, hybrid funds.
• Large and growing assets under management with strong inflows.
• Extensive distribution network across India, including digital platforms.
• Experienced management team with deep industry expertise.

Risks

• Market volatility is impacting fund performance and investor sentiment.
• Regulatory changes affecting mutual fund industry operations.
• Dependence on third-party distributors for customer acquisitions.
• Intense competition from other asset management companies.
• Cybersecurity risks due to increasing digital platform reliance.