Incorporated in 1997 as a proprietorship firm, Divine Hira Jewellers Limited specializes in designing and marketing 22-karat gold jewelry, offering diverse designs tailored to regional preferences. The business operates primarily in wholesale, supplying gold jewelry, silver articles, bullion, and coins in Mumbai, Maharashtra. A recent expansion includes antique gold jewelry, blending historical artistry with modern trends. Jewelry production is outsourced to skilled artisans, with designs crafted by in-house and freelance designers. The company procures gold from bullion dealers and is in the process of direct imports. Products range from wedding and festive jewelry to daily wear items, catering to mid-market and value segments. Operations are based in Zaveri Bazar, Mumbai, a renowned bullion market.