BlueStone Jewellery and Lifestyle
IPO Timeline
Issue open date
11 Aug 2025Issue close date
13 Aug 2025UPI mandate deadline
13 Aug 2025Allotment finalization
14 Aug 2025Refund initiation
18 Aug 2025Share credit
18 Aug 2025Listing date
19 Aug 2025Mandate end date
28 Aug 2025Lock-in end date for anchor investors (50%)
13 Sep 2025Lock-in end date for anchor investors (remaining)
12 Nov 2025Grey Market Premium Trend
GMP History
| Date | GMP (₹) | Est. Listing Price (₹) | Est. Listing Gain |
|---|---|---|---|
| 8 Aug | ₹16 | ₹533 | 3.09% |
| 7 Aug | ₹16 | ₹533 | 3.09% |
| 6 Aug | ₹16 | ₹533 | 3.09% |
| 5 Aug | ₹35 | ₹552 | 6.77% |
| 4 Aug | ₹0 | ₹517 | 0.00% |
Key Dates
Quick Stats
About the Company
Established in 2011, BlueStone is a leading contemporary lifestyle jewellery brand, specialising in diamond, gold, platinum, and studded pieces. As a digital-first direct-to-consumer (DTC) brand, BlueStone provides a seamless omnichannel experience, ranking as the second-largest digital-first jewellery brand in India by revenue for Fiscal 2024. Products are accessible via the website, mobile app, and a network of 203 stores across 86 cities in 26 states and union territories as of 30 June 2024, reaching over 12,600 PIN codes nationwide. Renowned for being a design-led brand, BlueStone offers a diverse range of jewellery designs tailored to various occasions and preferences. The focus is on creating unique, modern styles for women, men, and couples aged 25 to 45, who often discover brands through social media and online channels.
Strengths
- Second-largest digital-first jewellery brand in India with an omnichannel retail presence.
- In-house technology supports comprehensive business operations.
- Unique product and design strategy.
- Advanced manufacturing with vertically integrated operations.
Risks
- A significant share of sales currently relies on physical retail.
- Market fluctuations in gold and diamond prices can impact demand.
- Dividends have not been distributed previously, and future distributions are not guaranteed.
BlueStone Jewellery and Lifestyle IPO – Frequently Asked Questions
- The price band for the BlueStone Jewellery and Lifestyle IPO is set at ₹492 to ₹517 per share.
- The BlueStone Jewellery and Lifestyle IPO opens on August 11, 2025 and closes on August 13, 2025.
- The tentative listing date for the BlueStone Jewellery and Lifestyle IPO is August 19, 2025.
- You can apply for the BlueStone Jewellery and Lifestyle IPO via your broker or bank using ASBA or UPI. Log in to your trading app (Zerodha, Upstox, Groww, etc.), select IPO section, choose BlueStone Jewellery and Lifestyle, enter lot quantity and UPI ID, then approve the mandate.
- The lot size for the BlueStone Jewellery and Lifestyle IPO is 29 shares. Investors must apply for at least one lot (i.e., 29 shares).