B.A.G.Convergence
Closed
Closed
IPO Timeline
Issue open date
30 Sep 2025Issue close date
3 Oct 2025UPI mandate deadline
3 Oct 2025Allotment finalization
6 Oct 2025Refund initiation
7 Oct 2025Share credit
7 Oct 2025Listing date
8 Oct 2025Mandate end date
18 Oct 2025Lock-in end date for anchor investors (50%)
5 Nov 2025Lock-in end date for anchor investors (remaining)
4 Jan 2025Grey Market Premium Trend
₹5
Current GMP
₹92
Est. Listing Price
5.7%
Est. Listing Gain
₹82 - ₹87
Price Band
GMP History
| Date | GMP (₹) | Est. Listing Price (₹) | Est. Listing Gain |
|---|---|---|---|
| 26 Sep | ₹5 | ₹92 | 5.75% |
| 25 Sep | ₹0 | ₹87 | 0.00% |
| 24 Sep | ₹0 | ₹87 | 0.00% |
| 23 Sep | ₹0 | ₹87 | 0.00% |
Key Dates
Open
30 Sep 2025Close
3 Oct 2025Listing
8 Oct 2025Quick Stats
Lot Size:1600 shares
About the Company
B.A.G. Convergence, founded in 2007, started with News24online and later launched Hindi and Bollywood portals. It moved from Google AdSense to revenue from content aggregators and direct clients. The company shifted from desktop to mobile-first platforms, launching News24 and E24 apps to expand reach and adapt to 2G–5G growth.
Strengths
- Leadership position with trusted Hindi news (News24) and entertainment (E24) channels and strong digital presence.
- Experienced promoter Anuradha Prasad Shukla with 30+ years in media and a skilled senior management team.
- Partnerships with OTT, CTV and digital platforms expanding reach and monetization opportunities.
- Diverse content offerings including news, entertainment, and sports driving multiple revenue streams.
- High EBITDA margins and consistent growth in revenue and profitability over the last three years.
Risks
- Involvement of company and group entities in certain legal proceedings; adverse outcomes may affect operations.
- Heavy dependence on advertising revenues; downturns in ad spending can hit profitability.
- No ownership of key properties (registered offices taken on lease) creating operational dependency.
- Intense competition from other media houses and digital platforms for audience and ad share.
- Regulatory changes or stricter controls on digital platforms could impact content distribution and monetization.
B.A.G.Convergence IPO – Frequently Asked Questions
- The price band for the B.A.G.Convergence IPO is set at ₹82 to ₹87 per share.
- The B.A.G.Convergence IPO opens on September 30, 2025 and closes on October 3, 2025.
- The tentative listing date for the B.A.G.Convergence IPO is October 8, 2025.
- You can apply for the B.A.G.Convergence IPO via your broker or bank using ASBA or UPI. Log in to your trading app (Zerodha, Upstox, Groww, etc.), select IPO section, choose B.A.G.Convergence, enter lot quantity and UPI ID, then approve the mandate.
- The lot size for the B.A.G.Convergence IPO is 1600 shares. Investors must apply for at least one lot (i.e., 1600 shares).